Kanye West Is A Marketing Genius

My goodness do the new Yeezy Boost 350 V2 “Butter” kicks looks awesome!

Not enough sneakers campaigns feature the bottom of the sneaker. Everyone focuses on the shoe itself, or the laces, or the logo, or… idk, the shoe itself. But the sole is the soul of the shoe and Kanye West is smart enough to feature that. He’s got the beautiful contours, the supple curves of the rubber, the extra fabric that you can grab onto and pull thus making entry easier, and the interesting hole at the base of the heel. It’s all extraordinarily tantalizing to look at and I thank Kanye West for making the sole such a prominent aspect in the promotion.

PS – This is my favorite outtake maybe ever and seeing Kim’s back reminded me of it.