Ryan Reynolds Cashes In On Internet Outrage Culture By Trolling Peloton In His New Gin Commercial

So in case you’ve been living under a rock the internet decided to be furious about a Peloton commercial earlier this week.

And when there’s a riot, looters are the ones who flourish. Enter: Ryan Reynolds and his gin brand Aviation.

Perfect. Just perfect. I don’t give a shit about the Peloton commercial. I’d wager Ryan Reynolds didn’t give a fuck about the Peloton commercial. But Ryan Reynolds is a sarcastic prick who likes to troll people. Shit, he trolls his own wife FREQUENTLY. This is a guy who is so online he used to follow KenJac on Twitter exclusively for the bizarre TikToks he’d post. So someone trying to legitimately sell a product, who already has a strong sense of humor, combined with a propensity for trolling, came up with a perfect video to capitalize on the failure of another company by snagging the same woman from the Peloton ad to drink away her troubles with his gin. Genuinely brilliant way to capitalize on someone else’s moment in viral hell.