Dan Bilzerian Is Launching A $1 Million Model Search

You know Dan Bilzerian. He likes doing girls and other stuff I know nothing about too. Well guess what? He’s launching a $1 million model search. Apparently he has a hard time finding models, so the only way for him to find some is to send out a world wide search. We read on:

People - Dan Bilzerian, the social media celebrity best known for his lavish lifestyle and glitzy Instagram photos, is diversifying his brand — and is conducting a search for spokesmodels for his new business ventures.

Bilzerian, known as the “King of Instagram“, tells PEOPLE that he is kicking off a $1 million model search to promote his business Ignite, a producer of cannabis products that are sold in licensed dispensaries in states where its sale is legal.

Bilzerian likens the new venture to similar model searches of Monster and Hawaiian Tropic – but promises that he will take the search to the next level.

“I’m all about doing things on the highest level and not sparing any expense,” Bilzerian, 37, tells PEOPLE. “This model search should be no different.”

The model search is simple: women will submit their portfolios online through the Ignite website. From there, semifinalists will be selected to attend one of two in-person live castings: one in Las Vegas, one in Los Angeles.

The field will then be narrowed to a group of models who will go to Los Angeles for the final round. The 10 winners will be selected and announced in September. These 10 women will receive one-year, $100,000 contracts to represent the brand at events, conferences and dispensaries.

Dan Bilzerian is now the Willy Wonka of the weed promo game. 10 girls, $100,000 each, all to sell his weed. I wish he took a page from the Barstool Idol page and had them compete with each other for the jobs. Business 101, Dan! People will tune in to see girls in bikinis compete with each other live from your compound.

Oh, and if you haven’t seen his new house…well, it’s something.

Good times, good times.