American Apparel Did A Casting Call For Models But Pissed Everyone Off By Saying "No Instagram Hoes Or Thots"

NYP – The end of a era has come for American Apparel — the clothing company is ditching the half-dressed “Instagram hoes” it usually features in its lurid ads and is planning to hire only legitimate fashion models from now on.

The move — detailed in a newly revealed internal memo — is an attempt to distance the brand from its controversial founder, Dov Charney, insiders said. He was the mastermind behind the old ads, before being run out last year in the wake of sexual-harassment allegations.

“[The] company is going through a rebranding image, so we will be shooting models moving forward,” LA casting agent Phira Luon wrote in the leaked March 18 e-mail, obtained by The Post.

“Real models. Not Instagram hoes or THOTs,” she added, using an acronym for “That ‘ho’ over there.”

This one’s blowing up because models are so mad about it but I’m conflicted on this one. I’ve got a lot of appreciation for the models of Instagram and the pageviews they bless us with daily. But at the same time, I kind of respect American Apparel trying to say they’re looking for “real” models only instead of just people playing pretend on Instagram like so many women are these days. The term model has never been as loosely applied as it is today, just chicks with filters and flattering camera angles racking up hundreds of thousands of followers with nothing but glorified smoke and mirrors. So while maybe I wouldn’t go around calling women hoes and thots in a casting call, I could certainly understand it. American Apparel is the douchiest brand around, of course they’re going to do douchebag things. It’s your fault for expecting better from a company that advertises leggings with some hipster chick’s pubes on full display like that’s a selling point.

So here’s to you, Instagram models I follow and appreciate. I’ve got your back against those American Apparel meanies (unless you’re fat and hiding it then I hate you and wish your photoshoot had taken place in an East Village building with a gas leak).