Wendy's Is Going To Roll Out Surge Pricing For Their Menu With Prices That Will Rise And Fall Based On Demand
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CNN- The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. The practice, known as “dynamic pricing,” will begin testing in 2025, Wendy’s recently revealed in an earnings call. It’s part of a $20 million investment in new digital menu boards at its US restaurants that enable them to change prices depending on demand.
Few details were released about the change, but Wendy’s CEO Kirk Tanner said the new menus will let the fast food chain test “more enhanced features like dynamic pricing and day-part offerings along with AI-enabled menu changes and suggestive selling.”
“We expect our digital menu boards will drive immediate benefits to order accuracy, improve crew experience and sales growth from upselling and consistent merchandising execution,” Tanner said on the call.
It is crazy how the taxi business being unable to get its shit together somehow will change the price we pay for a Double Cheeseburger Meal with a 4 piece nuggets (which has long been my personal go-to order Wendy's order). But here we are. The future has already arrived with our robot overlords settling in and I think I'm alright with it.
Look, it's pretty clear that prices have been going up in pretty much every facet of the food industry for a while now and hiring people has been a shitshow since bitch boy covid showed up four years ago. I haven't seen many creative solutions to fix either of these problems, so why not try something that the big brains at Uber came up with? Besides, I've seen what the internet can do with stock prices when they unite around a common cause, so I can't wait to see how low the supernerds can get the price of a Spicy Chicken Sandwich to dip, a true 99 Cents menu to return, or if they can mess with the algorithm enough for Wendy to pay us to buy a Frosty.
The one request I have from the Wendy's big wigs in all this is if the prices somehow drop back to the glorious prices of the 90s, Wendy's brings back the most beautiful combo these eyes have ever seen, which were as incredible as the rapper who they shared their name with.