Breaking News - Humble Man From Pewaukee Wisconsin Gets Personal Logo To Remind You How Humble He Is
(Source) Three-time NFL defensive Player of the Year J.J. Watt unveiled a new logo on Sunday.
The logo, which will be used for Watt’s Reebok campaign, looks like “JJ” or a “W,” but if it’s turned upside down, it looks like “99,” Watt’s jersey number.
The logo is designed to look like rising buildings, built from the bottom up, a metaphor for the work ethic of Watt, who was a walk-on before he received a scholarship at the University of Wisconsin.
Reebok signed Watt in April 2015 and has used him in several spots with the tag line “Hunt Greatness.”
“I have always dreamed of being able to use my experience to create something truly great, something that I believed would legitimately improve people’s performance and training,” Watt told ESPN.com. “I wanted the ability to put my own personal stamp of approval on tools that I thought would help people perform better. And that is what this logo has allowed me to do. When you see this logo, you will know that I personally had my hand in the product’s creation and that it has my own personal stamp of approval.”
Reebok hasn’t sold much since signing Watt, save for some limited apparel, but word is a signature training shoe might be in the offing. Because the brand does not have a deal with the NFL, Watt can’t wear Reebok’s logo on the field.
Watt joins Cam Newton and Tom Brady as other players in the league who have their own logos.
Watt has emerged as one of the most marketable players in the league. Besides Reebok, he has deals with Bose, Gatorade, Ford, Verizon, HEB, Papa John’s, American Family Insurance and an equity piece in clothing brand Mizzen + Main.
Well, if you thought JJ Watt was humble before today, now he has a personal logo that looks like 2 rising buildings, a metaphor for the work ethic JJ Watt displays because people forget (literally no one forgets) that he was once a walk on.
Holy shit was this write up real life? I mean a lot of athletes have logos, that’s nothing new, I won’t get on JJ Watt for the simple fact that he now has a personal logo. But the description of it made me want to puke in my mouth. And the worst part is you know JJ Watt actually thinks he’s inspiring people with his name written in some sharp edges and a metal backdrop, as if we’re staring at the cross or the star of David. It’s JJ, but it’s also a W, and then when you eat some mushrooms and look at it sideways it’s 99. Whoa. LAYERS! To the regular brain what it looks like is someone sat down with a graphic designer and simply said “write my initials but make them look BADASS”. It looks like a shitty tattoo you would find on the owner of a Kawasaki. And here we are, JJ’s personal logo that will always remind you that he came from nothing, like those buildings you see in every city. Little unknown fact for the people out there, those buildings were once dirt/2 star recruits that no one believed in. #HuntGreatness
How does no one in his camp just say, hey JJ release your logo and leave it at that? No one would have blinked at that. So bizarre.